The printing quality is very good. The bamboo stand is nice. However, i do not think $10K is anywhere near reasonable for the books and stand. Based on my conversations with the shop manager, the price (read: post book fair) has yet to be determined. Whether true or not, he indicated that, at least a few, would likely be sold by "some" PCC shops in Hong Kong to the general public.
On the other hand, while sitting in the small shop for a few hours, I witnessed more than one customer come in and pick up 3-4 cigars, smoke each one for about 20 minutes, lay it down, and repeat with another cigar. One guy in particular was bragging about his huge investment in the 1966's and how much money he has made reselling on the mainland. As you can imagine, there seems to be no shortage of disposable income, especially with the look at me factor. Even if the set is ridiculously priced, it will sell.