I am a consumer, consuming a good that is in a consumer industry. I buy what I think is good. I do not care about the price point, the vitola, or wrapper - as long as I like it.
In my time, I hear from people that they are "value oriented," and thus mock those willing to spend $100+ on a cigar. The same people have very nice houses, boats, cars, or bought their wives diamond rings. I generally just nod my head and tell them they are very rational and astute.