Most notably, this player's jersey is the highest-selling unit in the NFL right now. All proceeds to be donated? Impossible. That people would be moved by his actions and he would return the love? Does not fit my callous view of human ethical potential.
Honestly, the antidote to the hate is just honest dialog and compromise at the local and individual level. Protests, while awkward to observe, often help this dynamic, as evidenced here in several instances.
Peace.