I think educated consumers like a lot of us who don't care about the band are in the minority, most are attracted to a flashy presentation. Look at Cohiba's presentation, it's so flashy it practically has Las Vegas written on it. I would change it.
I would lower the price as well. This alone keeps me away from buying anything but Principes. Yeah, the others may be good, but more than twice as good? I'm on a budget, as are most people, and why would I spend over $200 on a box of cigars when I can get a box of Principes for half that and that happens to be the vitola that gets all the press to boot? When it comes time to drop some coin on San Cristobal I'm thinking: Principes, no-brainer.